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COOLWAY

Goal Indigo Blue Mujer

LAUNCH // 2018SOURCE LINK ↗

Design Concept

The 'Goal Indigo Blue Mujer' was launched in the Fall/Winter 2018 season, embodying COOLWAY's commitment to raw, urban expressionism. The design philosophy centered around capturing the raw energy of street art and the defiant spirit of youth culture, translating it into a wearable art piece that speaks to the brand's subculture roots. The explosive graphic print, a signature of COOLWAY's disruptive aesthetic, was inspired by abstract graffiti tags and the dynamic movement found in underground music scenes, aiming to create a statement piece that resonates with individuality and rebellion.

Detailed Features

  • // The graphic print features a bold, multi-layered design with sharp lines and contrasting colors, reminiscent of stencil art and spray-painted murals, meticulously applied to ensure longevity and vibrancy.
  • // A subtle woven COOLWAY logo tag is stitched onto the left hem, offering a discreet branding element that appeals to those who appreciate understated quality.
  • // Custom-engraved metal buttons with a brushed antique finish provide a tactile and visually rich detail, enhancing the garment's premium feel and durability.
  • // Reinforced double-stitching along all seams, particularly at the cuffs and hem, ensures exceptional durability and a robust construction, characteristic of high-quality streetwear.

Material & Fabric

compositionCrafted from a premium blend of 80% organic cotton and 20% recycled polyester, this fabric offers a perfect balance of natural comfort and enhanced durability. The organic cotton provides a soft, breathable feel against the skin, while the recycled polyester adds structure and resilience, making it ideal for everyday wear.
textureThe fabric possesses a medium weight with a slightly brushed finish, giving it a soft, substantial hand-feel that drapes well without being overly heavy. Its texture is smooth yet possesses a subtle grain, contributing to both comfort and a refined visual appearance.

Colorway

The 'Indigo Blue Mujer' colorway is dominated by a deep, rich indigo base, providing a versatile canvas for the vibrant graphic elements. Accents of electric teal, stark white, and a muted crimson are strategically placed within the print, creating a striking contrast that pops against the dark indigo, evoking a sense of urban energy and artistic dynamism.

Fit & Silhouette

silhouetteThis piece features a distinctly relaxed, boxy silhouette, designed for a comfortable and contemporary streetwear aesthetic. The cut allows for easy layering and provides ample room for movement, embodying the oversized trends popular in modern urban fashion.
tailoringDetailsThe shirt boasts a classic button-down collar that maintains its structure, complemented by a full button front closure using the aforementioned custom metal buttons. The hemline is straight and slightly elongated, designed to be worn untucked, further enhancing its relaxed profile.

Styling Suggestions

Streetwear enthusiasts typically style the 'Goal Indigo Blue Mujer' by pairing it with dark wash denim jeans or black cargo pants to let the graphic print take center stage. For a layered look, it can be worn open over a plain white or black t-shirt, or buttoned up and tucked into high-waisted trousers for a more curated ensemble. Accessorizing with chunky sneakers, a beanie, or a crossbody bag completes the authentic urban vibe, making it suitable for casual outings, concerts, or gallery visits.