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ROA Hiking

Fedaia

LAUNCH // 2023SOURCE LINK ↗

Design Concept

The Fedaia shirt embodies ROA Hiking's commitment to merging outdoor utility with avant-garde streetwear aesthetics. Its explosive graphic print is a direct nod to the brand's subculture roots, drawing inspiration from vintage mountaineering posters and the raw energy of underground rave flyers. This design philosophy aims to translate the ruggedness of the mountains into a wearable statement piece that resonates with a community that values both adventure and artistic expression.

Detailed Features

  • // Features a custom-designed, all-over graphic print that utilizes a distressed, almost xeroxed aesthetic for a vintage feel.
  • // Embroidered ROA Hiking logo subtly placed on the left chest, offering a tonal branding element.
  • // Corozo nut buttons are used throughout, providing a natural and durable fastening system that aligns with the brand's focus on sustainable materials.
  • // Reinforced stitching at key stress points, including the collar and cuffs, ensures longevity and withstands rigorous wear, typical of performance-oriented apparel.

Material & Fabric

composition100% Organic Cotton
textureThe fabric is a mid-weight, brushed cotton twill that offers a substantial yet comfortable feel against the skin. Its texture is slightly rugged, providing a tactile quality that enhances the graphic print's visual depth and contributes to the garment's overall durable and authentic character.

Colorway

The 'ROA Hiking' colorway features a base of deep forest green, reminiscent of dense woodland canopies, overlaid with a chaotic yet harmonious explosion of off-white, charcoal grey, and muted ochre graphic elements. This combination creates a striking visual contrast that is both earthy and intensely graphic, evoking the rugged beauty of alpine landscapes.

Fit & Silhouette

silhouetteThe Fedaia shirt is designed with a relaxed, slightly boxy silhouette that allows for comfortable layering and a contemporary streetwear fit. It offers ample room through the body and sleeves without appearing overly baggy, striking a balance between comfort and a structured appearance.
tailoringDetailsIt features a classic camp collar, perfect for an open-neck, casual look, and a straight hemline that can be easily tucked or worn untucked. The button placket is standard, with the aforementioned corozo buttons adding a refined, natural touch to the utilitarian design.

Styling Suggestions

Streetwear enthusiasts often style the Fedaia shirt by layering it open over a plain white or black t-shirt, paired with cargo pants or relaxed-fit denim for a utilitarian vibe. Alternatively, it can be buttoned up and tucked into tailored trousers for a more elevated, yet still casual, ensemble. Accessorizing with a beanie, a crossbody bag, and sturdy hiking-inspired boots completes the look, emphasizing the blend of outdoor functionality and urban style.