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Unknown London

SCRIPT HOODIE

LAUNCH // 2022SOURCE LINK ↗

Design Concept

The 'SCRIPT HOODIE' embodies Unknown London's raw, urban aesthetic, drawing heavily from graffiti art and underground music scenes. The explosive graphic print is a direct homage to the brand's subculture roots, aiming to capture the rebellious spirit and DIY ethos prevalent in streetwear culture. This design serves as a bold statement piece, reflecting the brand's commitment to authentic self-expression and its connection to the pulse of contemporary youth culture.

Detailed Features

  • // The hoodie features a prominent, large-scale graphic print across the chest and back, showcasing the brand's signature 'Unknown London' script in a distressed, graffiti-inspired font.
  • // Embroidered detailing is meticulously applied to the graphic elements, adding depth and a premium feel to the overall design.
  • // The drawstrings are thick and robust, tipped with branded metal aglets that provide a subtle yet distinct touch of luxury.
  • // A woven brand label is discreetly attached to the left sleeve, a hallmark of Unknown London's attention to detail and brand recognition.

Material & Fabric

compositionCrafted from a premium blend of 80% cotton and 20% polyester, this hoodie offers a perfect balance of softness, durability, and warmth. The substantial cotton content ensures a comfortable feel against the skin, while the polyester blend enhances its resilience and shape retention.
textureThe fabric boasts a soft, brushed fleece interior that provides exceptional warmth and a cozy feel, making it ideal for cooler weather. The exterior has a smooth, matte finish that complements the bold graphic print.

Colorway

The primary colorway features a deep, charcoal black base, providing a stark contrast to the vibrant, multi-colored 'SCRIPT' graphic. Accent colors within the print include electric blues, fiery reds, and stark whites, creating a dynamic and eye-catching visual effect that pops against the dark background.

Fit & Silhouette

silhouetteThe hoodie is designed with a contemporary, relaxed fit, offering a comfortable and slightly oversized silhouette that is characteristic of modern streetwear. It drapes well on the body, providing ample room for layering without appearing bulky.
tailoringDetailsIt features a classic hooded neckline with adjustable drawstrings, a spacious kangaroo pocket at the front for practicality and style, and ribbed cuffs and hemline for a secure and snug fit. The construction emphasizes comfort and a laid-back aesthetic.

Styling Suggestions

This 'SCRIPT HOODIE' is a versatile statement piece that can be styled in numerous ways to achieve an authentic streetwear look. Pair it with distressed denim jeans or cargo pants for a classic urban ensemble, layering it under a puffer jacket or a denim vest for added warmth and visual interest. For a more elevated streetwear vibe, consider pairing it with tailored trousers and chunky sneakers, accessorizing with a beanie or a crossbody bag to complete the look.