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Outsiders Division

POPPY RAY

LAUNCH // 2023SOURCE LINK ↗

Design Concept

The 'POPPY RAY' design is a vibrant explosion of color and graphic energy, directly channeling the rebellious spirit and DIY ethos that defines Outsiders Division. Inspired by the raw, unfiltered aesthetics of underground zines and punk rock flyers, this piece aims to be a wearable statement of individuality and defiance against mainstream conformity. The graphic itself is a bold, almost chaotic composition, reflecting the brand's commitment to pushing boundaries and celebrating the unconventional.

Detailed Features

  • // Features a custom-designed, high-density screen print of the 'POPPY RAY' graphic across the chest and back, ensuring maximum visual impact and durability.
  • // Embroidered 'Outsiders Division' logo subtly placed on the left sleeve cuff, offering a mark of authenticity without overpowering the main design.
  • // Constructed with reinforced double-needle stitching on all seams for enhanced longevity, a hallmark of quality streetwear construction.
  • // Includes a custom-branded woven label sewn into the side seam, detailing the product name and size.

Material & Fabric

composition100% Premium Cotton
textureThe fabric is a mid-weight, brushed cotton jersey that offers a soft, slightly textured feel against the skin. It provides excellent breathability while maintaining a substantial drape, making it comfortable for year-round wear and ensuring the graphic print sits perfectly on the garment.

Colorway

The 'POPPY RAY' colorway is a striking juxtaposition of intense primary colors against a deep, inky black base. The 'Poppy' red is a vivid, almost neon hue, contrasted by electric blues and sharp yellows that form the graphic's core elements. This bold palette is designed to be eye-catching and energetic, embodying the brand's fearless approach to color.

Fit & Silhouette

silhouetteThe shirt features a distinct boxy, relaxed fit silhouette, designed for a comfortable and contemporary streetwear aesthetic. It offers ample room through the body and sleeves, providing a modern, laid-back look that layers well.
tailoringDetailsThe garment is tailored with a classic crew neck collar, featuring a ribbed knit band for structure and comfort. The hemline is straight and finished with a clean, durable stitch, maintaining the shirt's overall relaxed yet refined profile.

Styling Suggestions

To style the 'POPPY RAY' for an authentic streetwear look, pair it with distressed denim jeans or cargo pants, complemented by chunky sneakers and a beanie or a bucket hat. For a more layered approach, wear it over a long-sleeve thermal or under an oversized bomber jacket or a denim vest. This piece is ideal for casual outings, concerts, or any occasion where making a bold fashion statement is desired, reflecting a confident and individualistic style.