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Outsiders Division

PRIMARY BUS

LAUNCH // 2023SOURCE LINK ↗

Design Concept

The 'PRIMARY BUS' design is a vibrant explosion of graphic art, directly channeling the raw energy and rebellious spirit inherent in Outsiders Division's subculture roots. This piece serves as a wearable canvas, reflecting the brand's commitment to bold, unapologetic self-expression and its deep connection to underground art movements. The graphic is not merely a print; it's a statement, designed to evoke a sense of urban exploration and the thrill of the unexpected, mirroring the brand's ethos of embracing the unconventional.

Detailed Features

  • // The graphic print features a dynamic composition of abstract shapes and bold lines, reminiscent of graffiti art and avant-garde poster design, creating a visually arresting focal point.
  • // Embroidered 'Outsiders Division' logo subtly placed on the left chest, offering a mark of authenticity and brand recognition without overpowering the main graphic.
  • // Custom-branded corozo buttons are utilized throughout the placket, providing a premium feel and a sustainable touch that aligns with conscious fashion choices.
  • // Reinforced stitching along the seams ensures durability and longevity, a testament to the brand's focus on quality craftsmanship for pieces intended for everyday wear and tear.

Material & Fabric

compositionCrafted from 100% premium cotton, this shirt offers exceptional breathability and a soft hand-feel, making it comfortable for extended wear in various climates.
textureThe fabric boasts a medium weight with a slightly brushed texture, providing a substantial yet comfortable drape that holds its shape well while remaining exceptionally soft against the skin.

Colorway

The 'PRIMARY BUS' colorway is a striking interplay of primary colors – bold reds, vibrant blues, and sunny yellows – set against a deep black background. These intense hues are strategically placed to create a high-contrast, eye-catching visual effect, with subtle secondary accents in white and grey adding depth and complexity to the overall graphic narrative.

Fit & Silhouette

silhouetteDesigned with a contemporary, relaxed fit, the 'PRIMARY BUS' shirt offers a comfortable and slightly oversized silhouette that drapes effortlessly, providing a modern streetwear aesthetic.
tailoringDetailsFeatures a classic camp collar that lies flat for a casual yet refined look, a full button-down front closure, and a straight hemline that can be easily tucked or worn untucked, offering versatile styling options.

Styling Suggestions

To style the 'PRIMARY BUS' shirt, consider pairing it with dark wash denim jeans or black cargo pants to let the vibrant graphic take center stage. For a layered look, wear it open over a plain white or black t-shirt, complemented by chunky sneakers and a minimalist silver chain. This piece is ideal for casual outings, concerts, or art gallery visits, embodying a confident and artistic streetwear persona.